Trends – “Urbany”
Trendwatching.com has named “Urbany” a top ten trend of 2010. As Trendwatching puts it, “Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.” And demanding consumers lead to innovation.
http://trendwatching.com/briefing/#urbany


